It's a Mesh: merging web, mobile and traditional marketing

We recently launched the newly redesigned and redeveloped website for Virginia's Motorsports Alley, a regional Tourism and Economic Development initiative; the new site can be viewed at motorsportsalley.com.

The old site was developed several years ago by another company, focusing mainly on Economic Development, and we were contracted to develop an additional Tourism section.   The project scope grew when it was determined that the site's content management system needed to be upgraded to a new version, requiring a new layout to be designed for the new cms version, so the project ended up being a complete site redesign and redevelopment.

I sincerely doubt it, but too many small business owners trust their website - the face of their business that literally anyone in the the entire world can view - to someone because they're cheap.  And that's NOT the way you would choose a home builder.

Designing and developing a custom website is much like building a custom home: compare square footage to site size, upgrades and amenities to site features, and livability to usability.  Sure, you can buy a tract home and there's nothing wrong with that, but your home will look like many others and won't reflect your personality and lifestyle preferences.  Cheap websites are usuallly cookie-cutter sites built from fill-in-the-content templates; that may be good enough for your starter site, but eventually you'll outgrow it and want something that's more reflective of your branding, useful for your customers and staff, and professional.

"The Web is like a car now; the fact that it is moving is no longer interesting. What matters is what we do with it, and where we’re going." Andrian Kreye

When I first started developing websites 15 years ago, users of the internet were kind of like first-time parents - they had this wonderful new thing but weren't really sure what to do with.  Many people thought AOL was the internet, and we were all stuck on dial-up (I can barely remember that agony, thank goodness).

At that time, all websites were pretty much glorified online brochures - and glorified they were, with their blinking and twirling animated gifs.