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It's a Mesh: merging web, mobile and traditional marketing
help, tips, advice, and techniques for merging web, mobile and other digital media with traditional marketing.
Viewing entries tagged iphone
Posted by Lisa Kipps-Brown
Lisa Kipps-Brown
Lisa Kipps-Brown founded Glerin in 1996, has been a web developer since 1995, and is bilingual in Spanish.In 1...
User is currently offline
on 16 June 2011
in Planning
We've found that there's a lot of confusion about the difference between mobile apps and mobile websites, even amongst many so-called developers - believe it or not! The difference is very simple. A mobile app runs natively on your mobile device and must be installed on the device; many can be used regardless of whether you have an internet connection. A mobile website is a version of your website that is stripped down to make it faster to load on a mobile device and easier to read and navigate on the small screen. Usually there are less graphics and extraneous information on mobile sites, but you should always include the option for mobile visitors to choose to view the full site.
Posted by Lisa Kipps-Brown
Lisa Kipps-Brown
Lisa Kipps-Brown founded Glerin in 1996, has been a web developer since 1995, and is bilingual in Spanish.In 1...
User is currently offline
on 05 February 2011
in Marketing
Our new SoVaMusic app for iPhone and iPad is available on the App Store, and the Android version will be coming soon. So what does this mean to businesses in our region of Southern Virginia? For serious advertisers it could mean a lot.
Posted by Lisa Kipps-Brown
Lisa Kipps-Brown
Lisa Kipps-Brown founded Glerin in 1996, has been a web developer since 1995, and is bilingual in Spanish.In 1...
User is currently offline
on 07 October 2010
in Web Development
The four Lakes Media Network stations already have live streaming on their websites, but what if you want to be able to quickly & easily switch between listening to the stations? We've got the solution!
We're developing a new iPhone app that streams all four of the stations so you can switch between stations at the touch of a finger. The four stations are 95-3HLF - Today's Soft Rock Favorites, 1045 The Dan Danville's Class Rock Hits, Rewind 1019 - South Hill's Greatest Hits, and US983 - Your Online Country Connection. If you would like to be a beta tester for the app,
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and we can get you an ad hoc copy along with instructions on how to install it to your iPhone. If you love all music genres and like to listen to different music at different times, depending on your mood, this app is perfect for you.
Posted by Lisa Kipps-Brown
Lisa Kipps-Brown
Lisa Kipps-Brown founded Glerin in 1996, has been a web developer since 1995, and is bilingual in Spanish.In 1...
User is currently offline
on 12 September 2010
in Design
It's time to start thinking about your company's mobility. No, not upward mobility - how you can take advantage of the fast-growing mobile device market to promote your brand.
The key with mobile apps is to come up with an idea that's helpful or fun, making people want to use it, all the while discretely promoting your brand. I love an app that a friend's company developed for the iPhone, that showed the UV index for your current location - the precise location, of course, thanks to the GPS in the user's iPhone. It was developed for a suntan lotion company. Helpful - yes. Blatant advertising - no. Branding promotion - yes.
Posted by Lisa Kipps-Brown
Lisa Kipps-Brown
Lisa Kipps-Brown founded Glerin in 1996, has been a web developer since 1995, and is bilingual in Spanish.In 1...
User is currently offline
on 07 July 2010
in Design
With more and more people using mobile devices to access the web, it's crucial for you to have a mobile version of your website.
Slides - Workshop 1 (overview)
