It's a Mesh: merging web, mobile and traditional marketing

You've probably heard people talking about Google's new project, Google+, and wondered what it is; basically, it's just Google's latest shot at making a big impact in the social networking arena.  The company's goal is to make social neworking more like real life; according to their blog "Today, the connections between people increasingly happen online. Yet the subtlety and substance of real-world interactions are lost in the rigidness of our online tools. In this basic, human way, online sharing is awkward. Even broken. And we aim to fix it."

Many of the online services you probably already use are owned by Google - Picasa, Google Maps, Gmail, YouTube, Google Earth - and plans are for all of their services to integrate with Google+ so you don't have to login to different accounts to share information.