It's a Mesh: merging web, mobile and traditional marketing

We've found that there's a lot of confusion about the difference between mobile apps and mobile websites, even amongst many so-called developers - believe it or not! The difference is very simple. A mobile app runs natively on your mobile device and must be installed on the device; many can be used regardless of whether you have an internet connection. A mobile website is a version of your website that is stripped down to make it faster to load on a mobile device and easier to read and navigate on the small screen. Usually there are less graphics and extraneous information on mobile sites, but you should always include the option for mobile visitors to choose to view the full site.

Face it, we're all bombarded with too much information today and the last thing we want to do is read more of it - UNLESS there's something in it for us!  If you want to make sure that your subscribers read your newsletters, and maybe even pass them along to their friends, you should concentrate on providing helpful or fun information rather than dragging on about your company and how great it is - BORING!

Newsletters aren't so much about promotion as they are about creating and maintaining relationships with your customers.  By providing helpful or fun content, you'll make your readers look forward to the next issue rather than just deleting it unread from their inbox - or worse yet, unsubscribing themselves from the newsletter.  Which brings me to another point: your newsletter should always include an Unsubscribe link; not only is it rude not to do so, it's actually illegal.

While website development is our core business, the philosophy that drives our business extends much further than that.  Over the years we've been fortunate enough to work with some great clients and most of them are still with us; just today we did some maintenance work for a client who's been with us since 1997!