It's a Mesh: merging web, mobile and traditional marketing

We've found that there's a lot of confusion about the difference between mobile apps and mobile websites, even amongst many so-called developers - believe it or not! The difference is very simple. A mobile app runs natively on your mobile device and must be installed on the device; many can be used regardless of whether you have an internet connection. A mobile website is a version of your website that is stripped down to make it faster to load on a mobile device and easier to read and navigate on the small screen. Usually there are less graphics and extraneous information on mobile sites, but you should always include the option for mobile visitors to choose to view the full site.

Our new SoVaMusic app for iPhone and iPad is available on the App Store, and the Android version will be coming soon.  So what does this mean to businesses in our region of Southern Virginia?  For serious advertisers it could mean a lot.