Our new SoVaMusic app for iPhone and iPad is available on the App Store, and the Android version will be coming soon.  So what does this mean to businesses in our region of Southern Virginia?  For serious advertisers it could mean a lot.

The four Lakes Media Network stations cover a four-county area of Southern Virginia and Northern North Carolina, with genres covering classic rock, country, soft rock, and the biggest hits from the 60s, 70s and 80s.  Each station's website features live streaming of that station, already giving advertisers the potential for world-wide exposure.  The difference the app makes is that users can quickly switch back and forth between the four stations in the app, so they'll not only be more likely to listen to one of the stations, but also more likely to listen to all of them.  Anything that makes things easier for the consumer is good for business.

Users all over the region are already using the app but possibly more importantly, area natives who live throughout the country are discovering it also!  Just today we've heard from listeners in Texas, Missouri, and Iowa.  Having quick access to good music of various genres while being able to switch back to their hometown's station to catch the local news is exciting to these users, and anything that gets more people listening mean more people will hear your ads.  The app also includes SoVaLife's Twitter feed, which will enable us to help promote events and happenings in the community.

Another market for the app is vacationers who regularly visit our lakes and parks; they'll now have a way to keep up with the area to help plan their trips and enjoy their visits.  For those who own vacation homes here, it's a way for them to always stay in touch with what's going on around their second homes.

We're happy to bring the free app to you and have plans for additional features and functionality in the future; we hope you enjoy it!